Music marketing & Branding

Curriculum

6 Sections
9 Lessons
10 Weeks

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Branding
3 Lessons and 3 quizes on branding.
3
Marketing analysis
2 Lessons about marketinganalysis
2
- 2.1
  Lesson 4 – Marketing analysis part 1
- 2.3
  Lesson 5 – Marketing analysis part 2
Reddit
Complete this course about Reddit and create a Reddit account.
1
- 3.1
  Lesson 6 – Reddit
Virals
How do virals work?
1
- 4.2
  Lesson 7 – Virals
PR
How can a musician make use of PR?
1
- 5.1
  Lesson 8 – PR
Email marketing
How does emailmarketing work?
1
- 6.1
  Lesson 9 – Email marketing

Lesson 3 – Concepts in marketing

1 Explain reciprocity

2 Give examples of levels of engagement

3 Give examples on how to use the levels of engagements in your marketing
4 Explain scarcity
5 Give an example of scarcity

6 Explain authority
7 Give an example of the concept authority in marketing

8 Explain consistency
9 Explain consensus

Lesson 2 – Archetypes and colors

Music marketing & Branding

Curriculum

Lesson 3 – Concepts in marketing

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